Category: Blog

Beauty as an indicator

When I’m working on a problem, I never think about beauty, but when I have finished, if the solution is not beautiful, I now it is wrong.  Richard…


Si no puedo dibujarlo es que no lo he entendido  Albert Einstein

Pequeño, pero fundamental 

En la construcción no hay detalles Auguste Perret


Nada es revolucionario salvo el candor Guillaume Apollinaire 


Todo objeto es en relación a nosotros sensación  La muerte de las catedrales Marcel Proust


Training should not be confined to trainees. It should be a continuous process, and should include the entire professional staff of the agency. The more our people learn,…

What is Art?

Art is a quality, not a product. Charles & Ray Eames


A cualquier persona que desarrolla un trabajo creativo, en el momento en que le pones una etiqueta, le estás cercenando posibilidades. Las etiquetas son una necesidad para los…

The responsability on understanding

Never delegate understanding Charles Eames

Great thinkers and doers

The great thinkers and doers in architecture seem often to stand as personalities of style and form. But we believe much more reliable clues to their big direction…

Binomial skills

The perfect aga* salesman combines the tenacity of the bulldog with the manners of the spaniel The Theory and Practice of Selling the Aga Cooker David Ogilvy (June,…


Mathematics has the fascination of games and the discipline of philosophy Charles Eames caption for “What is Design?” Exhibition at the Louvre

In search of excellence

Las películas son para siempre, vuestro sacrificio sólo es temporal Brad Bird al equipo de producción de Los Increíbles en Pixar animation studios


In the brain, thinking is doing Albert Einstein

The regular violence

This is an old and widely known one “Be regular and orderly in your life, that you may be violent and original in your work” Gustave Flaubert

Teach and learn

“When I want to learn about something, I volunteer to teach a course on the subject.” Steven Weinberg, To Explain the World

Copying is right

«The power of a country road is different when one is walking along it from when one is flying over it by airplane. In the same way, the…

Small (and agile) teams

El enfoque de los creadores de la aplicación Alfred sobre las dificultades y los obstáculos encontrados durante el desarrollo que motiva rescatar la oportunidad de la escala de las compañías…

Design is choice

Design is choice. […] The principles should not be applied rigidly or in a peevish spirit; they are not logically or mathematically certain; and it is better to…

Designers under the pressure(s)

“The object to be made is held in a triangle of forces. One of these is given by the tools and the processes which go to make it….

Beat the former generation

Be yourself, enormously. Be different. Be strong. And try to beat the former generation. Winy Maas

La vida inverosímil de David Ogilvy

Will Any Agency Hire This Man? He is 38, and unemployed. He dropped out of college. He has been a cook, a salesman, a diplomatist and a farmer….

La piel elegida

Nos visten y dan forma las cosas que amamos Johann Wolfgang von Goethe

T(w)o achieve great things

To achieve great things, two things are needed; a plan, and not quite enough time. Leonard Bernstein

Matthew Bogart on gadgets

Part of the job I ask my gadgets to do is to be like Tom Sawyer. I want them to trick me into thinking that whitewashing the fence…

El desorden

“El desorden en que vivíamos, es decir el orden en que un bidé se va convirtiendo por obra natural y paulatina en discoteca y archivo de correspondencia por…

Take one thing off

“Before you leave the house, look in the mirror and take at least one thing off.” Coco Chanel

An unknown language

“Plain English is an unknown language in most of the manuals that are supposed to help us use electronic products” Bussines Week Magazine

La teoría de la cristalización de Stendhal

Conocida es la metáfora que proporciona a Stendhal el vocablo “cristalización” para denominar su teoría del amor. Si en las minas de Salzburgo se arroja una rama de…

El futuro

“Nuestro futuro reto girará en torno a una forma positiva de decrecer; de encontrar la dignidad dentro de la próxima pobreza occidental, de entender cómo será nuestra nueva…

Begin all over again

“Everything has been said before, but since nobody listens we have to keep going back and beginning all over again.” André Gide

Manhattan lines

  Roman and Williams is, first and foremost, focused on people and their experiences of a space. Firm principals Robin Standefer and Stephen Alesch founded Roman and Williams…

How many times take a mistake…

“The only thing that counts as a mistake is doing it twice.” Larry Roberts

The perfect moment to start

Gentlemen, we have run out of money; now we have to think Winston Churchill

El valor de la simplificación

Andy Orin entrevista a Paul Mayne, el fundador de Bloom (la empresa detrás de la aplicación Day One). Este último nos ofrece una interesante perspectiva sobre cómo la…

The simple answer

For every complex problem there is an answer that is clear, simple, and wrong. H. L. Mencken

El baño eléctrico

“Hacia 1890, la introducción de la electricidad hace posible crear una segunda jornada diurna. Unas potentes lámparas se colocan a intervalos regulares de la línea de costa, de…

Words and works

If language is not correct, then what is said is not what is meant; If what is said is not what is meant, Then what ought to be…

A bicycle of the mind

I remember reading an article when I was about twelve years old. I think it might have been Scientific American where they measured the efficiency of locomotion of all these species on planet earth. How many killer calories did they expend to get from point A to point B? And the Condor came in at the top of the list surpassed everything else. And humans came in about a third of the way down the list which was not such a great showing for the crown of creation

Hours change things (and even us)

I like baked potatoes, but they take too long to make. Sometimes I throw one in the oven, even if I don’t want one. By the time it’s…

Complaining does not work as a strategy

If you took one-tenth the energy you put into complaining and applied it to solving the problem, you’d be surprised by how well things can work out… Complaining…

Real art

I like real art. It’s difficult to define ‘real’ but it is the best word for describing what I like to get out of art and what the…


There are two ways of constructing a software design: one way is to make it so simple that there are obviously no deficiencies; the other is to make…

Qué importa lo que importa

Cierto que no tenía un buen oído pero, ¡qué importaba! adoraba mi música… Amadeus (Miloš Forman, 1984)

A sign of truth

Publicado en Minimal Mac

Who cares about

A real professional is a technician who cares David H. Maister

Architect senses

It doesn’t just take a good eye to be an architect. It takes a good ear. Ontario Association of Architects (OAA)

Una necesidad del hombre

La arquitectura no es lo que se realiza, y menos lo que se edifica; y menos aún lo que se vende como propiedad inmueble. La arquitectura es esta…

Ferrán Gisbert en Presente (Presente)

El artista alcoyano Ferrán Gisbert en su intervención para la exposición Presente (Presente) celebrada en Madrid en 2013. (Muchas gracias, Ferrán)

Una interesante guía para makers creada por Fieldwork

El equipo de Fieldwork celebra un año de existencia y lo hace con generosidad: nos presenta el que promete ser primer volumen de una serie de entregas orientativas…

Habits formation

Habit is habit, and not to be flung out of the window by any man, but coaxed downstairs a step at a time. Mark Twain

The importance of processes

When you’re designing a process that renders a service, you’re designing an organization. Thomas Malone via @johnmaeda

The advantages on a mistake

A mistake is an event, the full benefit of which has not yet been turned to your advantage. Ed Land


To Persuade People, Tell Them a Story Paul Smith Artículo original

Do it now here

Do what you can, with what you have, where you are. Theodore Roosevelt

La suficiencia del tiempo

Siempre se tiene tiempo suficiente cuando se emplea como es debido Shelley


To change something, build a new model that makes the existing model obsolete. Buckminster Fuller

Los antiguos modernos, tan actuales.

“Menuda pinta. Una barba pelirroja y ondulada, tan enorme como la del rey de corazones, bajo la que ocultaba su hundido y diminuto mentón… una americana de tweed…

First Things first

Food first, then morality. Bertolt Bretch

Just do something for yourself

No matter how late you work, no matter how tired you are, do something for yourself when you get home. Watch an episode of a show, play a…

The small jobs

Don’t be afraid to give your best to what seemingly are small jobs. Every time you conquer one it makes you that much stronger. If you do the…

Un gesto reversible

“Tiró el fósforo con un ademán que no desperdició, porque lo convirtió en saludo” Malcolm Lowry Lowry, M. (1964). Bajo el volcan. Biblioteca Era.

Art in the Order Era

“Art enables us to find ourselves and lose ourselves at the same time.” Thomas Merton vía @brainpicker

El blanco y negro de Chema Madoz

Si miras uno de tus álbumes de fotos, rápidamente, por el color, puedes situar una imagen en el tiempo. El color define y, aunque en el momento en…

El espacio vacío

Cuando miro las cosas, siempre veo el espacio que ocupan. Siempre deseo que reaparezca el espacio, que se vuelva atrás, porque es un espacio perdido cuando algo hay…


“El entusiasmo es la clave de la belleza. Sin entusiasmo no hay belleza.” C. Dior

El marco de una obra de arte

Preguntado por el estreno de su más reciente obra y sobre la confianza del autor en que guste al público, Oscar Wilde responde: -Cuando una obra teatral que…

Carl Kleiner

Anything Can Fly is a clever photo series produced by Sweden-based photographer Carl Kleiner. The inventive artist draws on clean, organized compositions and soft color palettes to form…

Waste of time

“Don’t spend time beating on a wall, hoping to transform it into a door.” Coco Chanel

Time is in your hands

“They always say time changes things, but you actually have to change them yourself.” Andy Warhol The Philosophy of Andy Warhol

The responsability of a writer

“I think it’s my responsibility to write about the things that interest me. I feel that I’d be doing a disservice to anybody and everybody to not do…


People are wrong when they say there are only twenty-four hours in a day, there are actually only two, perhaps three, that you can use productively, and the…


The secret of success is… to be fully awake to everything about you. El padre de JACKSON POLLOCK en esta carta.

Rampas contra escalones

Una escalera cómodamente tendida de más de 20 m de anchura era incapaz de hacerle la competencia a una pequeña rampa provisional de 1,2 m y a las colas necesarias para acceder a ella.

La cualidad de la suavidad

Me gusta la seda, cuya suavidad te demuestra lo ásperas que son tus manos

To whom it may inspire

Una dilatada experiencia

La fecha de nacimiento aparece en el timeline de nuestro currículo porque hasta que empezamos el desarrollo profesional de nuestras actividades nos ocurren cosas, avanzamos por vías aparentemente…






Cut and Paste

De padres a hijos

Objetos eficaces


Skate park

Escape by skate

Espacios curados

El fondo del mar


Un icono que suma los géneros


El infierno

“El Infierno es el Otro” Jean-Paul Sartre

Entradas de Emergencia

Las cosas importantes

Esta tarde, José Antonio ha traído a la oficina el libro de dibujos de Nueva York del ilustrador de origen alemán Robinson (Werner Kruse). Es curioso que esta…

El primer paso

Empieza tu carrera del mismo modo en que quieras terminarla El padre de GLENN MURCUTT


Sé útil y te utilizarán El padre de MIGUEL MILÁ